Exclusive limited edition Jubilee doll comes to Argos

Argos

Argos, the UK's number one toy retailer, is launching a new limited edition DesignaFriend doll to commemorate the Queen's Diamond Jubilee this year.

To celebrate the Queen's reign of 60 years, leading toy brand Chad Valley has produced just 2012 DesignaFriend Jubilee dolls, exclusively for Argos.

Priced at £19.99, each doll is presented in a specially designed box and comes with an authenticity certificate on parchment paper, embossed with the doll's unique production number. Each doll is adorned with a sky blue and silver dress, sparkling silver slippers, Union Jack sash and crown. Also included is a special friendship charm bracelet for the doll's proud owner to wear.

Andrea Abbis, Toys Buyer for Argos, said: "The Queen's Diamond Jubilee is a once in a lifetime event and we're very proud to mark this with our exclusive DesignaFriend doll. Only 2012 individual dolls are being produced so we're expecting them to become a collector's item for the future, whether people buy it for themselves or as a gift for their children. We urge people to be quick while stocks last!"

The DesignaFriend Jubilee Doll is available to customers from Monday 21 May, online at argos.co.uk and from selected stores, while stocks last.

The new Jubilee doll joins Alesha, Sophie, Olivia and Ellie from the Chad Valley DesignaFriend collection, available exclusively at Argos. Children can choose which doll to be their best friend and personalise them with a range of mix and match outfits and accessories. Each doll is presented in a special gift box comes with a friendship charm bracelet.

-ENDS-

Notes to Editors:
For more information, please contact the Argos press office on 0845 120 4365 or email: media.relations@argos.co.uk

About Argos
Argos is the UK's leading multi-channel retailer, offering more than 33,000 products from around 750 stores throughout the UK and Republic of Ireland, online at www.argos.co.uk, over the telephone and uniquely, through Argos TV. Argos continues to be the UK's largest high street retailer online with over 430 million visits annually. Argos serves over 130 million customers a year through its store network. In the financial year to February 2012, Argos' sales were £3.9 billion and it employed some 31,000 people across the business.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

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