Homebase news
Homebase adds more shades to its 'Home of Color'
11 September 2009
A lick of paint does wonders to perk up a room - from punchy reds to soothing neutrals, cool blues to zingy citrus; a splash of colour instantly transforms a house into a home. Homebase has a fantastic selection of paints to help you achieve stunning results and this is about to get even easier, with the addition of 48 new colours to its 100% UK manufactured paint range ‘Home of Colour'.
In stores now, the newly-extended Home of Colour range now boasts 72 bold and vibrant shades, with new colours including Indigo, Soft Pebble, Bubblegum and Dove Grey. All paints are available in matt and silk for a great quality finish, guaranteed to give any room in the home a fresh and stylish new look. Home of Colour is easily applied by brush, roller or paint pad and can be washed up quickly with just water.
With the addition of the 48 new colours, Home Of Colour is also now the UK's largest standard own-brand paint range. Better still, Home of Colour is 100% British made; everything from the paint, right down to the tins and labels is all manufactured in the UK.
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| Wall: Lush Border: Apple Crush |
Wall: Indigo | Wall: Soothing White Canvas: Dove Grey |
Nichola Oliver, Paint Buyer for Homebase comments, "Home of Colour is a firm favourite with our customers so we are delighted to be able to offer such a wide choice of colours for any space in need of a quick transformation"
The Home of Colour range is sold in 2.5 litre tins, individually priced at £10.99 each. With just one litre of paint needed to cover an area of up to 12m2, Home of Colour offers fantastic value as well as striking results. Better still, to celebrate the launch of the Home of Colour range, for a limited time only Homebase is offering customers the chance to pick up two tins of paint for just £15 - a saving of nearly £7. This offer runs in-store from Wednesday 19th August.
With additional paints on offer, including Home of Colour in gloss and satin finishes, as well as wallpaper and decorating accessories, make your house a home with Homebase, for all your decorating and finishing touches.
-ENDS-
Notes to Editors
For more information or sample pots of any of the Homebase paint range, contact.
Jo Lippold: 020 7922 8125 / 07767 817 460 / jo.lippold@iris-pr.com
Dan Clegg: 020 7922 8176 / 07903 336 499 / dan.clegg@iris-pr.com
For further information on all Homebase products, please visit www.homebase.co.uk or call 0845 077 8888.
About Homebase
Homebase is the UK's second largest home improvement retailer and is recognised for choice, style and customer service across the wider home enhancement market. It has more than 300 large, out-of-town stores throughout the UK and Republic of Ireland, and is planning to open more stores this year. In the last financial year, Homebase sales were £1.56 billion and it employed some 20,000 people across the business.
Homebase sells over 30,000 products across its DIY, decorating, home enhancement and garden ranges, and has a growing Internet offering. Homebase serves 670 million customers per year through its stores and offers customers the convenience of home delivery for bulky, high-value items.
Homebase was the first UK DIY retailer to achieve Forest Stewardship Council Chain of Custody certification and the first national DIY retailer to be recognised with a Government TrustMark Award, achieved for its kitchen installation service.
Homebase is part of Home Retail Group, the UK's leading home and general merchandise retailer.
