Homebase corporate news 2008

Leo Burnett appointed as new advertising agency

07 July 2008

Following a thorough agency review, Homebase is delighted to announce the appointment of Leo Burnett as the company’s new advertising agency.

Ajay Kavan, Marketing & Strategy Director of Homebase, said “We were very impressed by the team at Leo Burnett and by the quality of the creative work they have developed. We look forward to working in partnership with them as we continue to strengthen our customer proposition and make significant improvements in how we communicate with our customers”.

He added "We would also like to thank our outgoing agency AMV.BBDO who have done some fantastic work for us over the years and remain one of the very best advertising agencies in town.”

Harvey Bennett, Head of Marketing Communications at Homebase, said "We are very excited to be working with the Leo Burnett team to launch a new creative campaign which will drive customer reappraisal of the Homebase brand."

Paul Lawson, Group Managing Director of Leo Burnett, said "Homebase has been doing all sorts of exciting things in terms of upgrading their stores and introducing a number of compelling product and service initiatives, so we are really pleased to be selected as their advertising partner to help them communicate this to the nation."