Homebase corporate news 2007
Homebase launches latest Big Book of Furnishings
02 March 2007
Homebase launches its third Big Book of Furnishings in 100 stores today, Friday 2 March, complete with 2,000 home enhancement products over 276 pages.
Responding to consumer trends, this book is designed for the 60 per cent of customers who are always looking for new ideas to improve their homes and to give a hand to the 54 per cent who really need inspirational help when embarking on home improvements.*
With great new products, beautiful room sets and some fabulous new looks, this spring/summer 2007 Big Book of Furnishings offers customers a wide range of furniture, furnishings and accessories to help them find the look they want, for a price they like.
Head of marketing communications, Deborah Poll, said: “The main purpose of the Big Book is for us to showcase our wide furnishings ranges in an aspirational setting to demonstrate that Homebase is a credible choice for creating a stylish and affordable look for the home. The whole book is themed to provide inspirational and easy-to-implement ideas for customers' home interior and exterior living spaces, including the popular ‘create the look' concept. This enables customers to recreate the complete room style they want and be guided as to what pictures, vases, cushions, lights and even paint complement the furniture they choose.”
Based around the existing Homebase Furniture Extra concept, the first edition of the Big Book of Furnishings launched early last year to around 30 stores, which was followed by the second edition in August to 100 stores.
-ENDS-
Note to News Editors: For more information, contact Media Relations, tel: 0845 1204365, mobile: 0771 3064079, email: media.relations@homebase.co.uk.
* Homebase Usage & Attitudes study carried out by ICM in July 2006, survey of 3,337 DIY shoppers.
Products include:
- New beds available in wood, metal and real leather, 18 different bed frames, 15 mattresses and nine divans
- Over 15 individual styles of dining cabinetry with 13 dining sets
- Classic white porcelain tableware range features 20 different complementary items
- Over 20 designs of bedding
- Over 36 sofas, chairs and sofa beds – from luxurious Italian leather to soft chenille
