Argos corporate news

Argos ‘Giant Jar’ wins big with three Precision Marketing awards!

01 May 2008

Argos and agency Meteorite are delighted to announce that they are the proud winners of the prestigious Precision Marketing Grand Prix Award 2008 for its recent ‘Giant Jar’ online campaign. In addition, the campaign also picked up two Gold Awards at the ceremony on Tuesday 29th April 2008.

The glittering awards presentation was held in London’s Hilton Hotel in Park Lane, London and saw Argos win the Best Digital Media Initiative category and Best Home Shopping and Retail awards. They beat stiff competition from the likes of the Army, O2 and Waitrose. The evening was topped off with the overall Grand Prix 2007 prize.

Jim Clear, Argos Multi-Channel Trading and Marketing Manager, described the awards as “Great recognition for all involved with this highly successful campaign which was created to stand out and reinforce the huge range of products we sell in a fun and innovative manner”.

The Giant Jar campaign was described by one judge as a “beautiful, simple and engaging idea” with the judging panel unanimously voting Giant Jar overall winner of this year’s awards.

The campaign was created by leading direct and digital agency Meteorite. Working with Argos, the dedicated website showed a silent comedy of a giant two-metre tall sweet jar being filled with products. Alongside this, was a competition to win the contents of the jar which were valued at £10,000.

The campaign was a phenomenal success and generated close to half a million page and video views and with an average time spent on site of almost three minutes. As well as smashing awareness expectations, there were over 100,000 entries to the competition, highlighting great customer engagement with this novel campaign.

Precision Marketing is a weekly business magazine devoted to targeted, accountable and responsive marketing

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