Argos corporate news

Argos launches its latest Home catalogue

26 January 2007

Three million brand new Home catalogues will be in over 230 Argos stores this Saturday, 27 January, to launch the latest 348 page Argos Home catalogue.

This new spring/summer catalogue has over 100 additional exclusive lines for customers to choose from than the main Argos spring/summer catalogue and builds on the success and positive customer feedback from the previous two editions. Product ranges have been extended and room set photography has been tailored to more of a spring/summer feel with the use of seasonal colours.

The products have been selected to complement the main catalogue range but offer different looks. Increasingly there are co-ordinated product ranges across lounge and dining, beds and bedroom cabinets. Double page spread photography has been used to show real room sets finished with Argos accessories to inspire customers to buy into the whole look.

Featuring for the second time, celebrity interior designer, Anna Ryder-Richardson, has a double page spread introducing each area of the home – sofas, lounge and dining, bedroom and beds, and accessories – taking a step forward with different angles and close-up feature room shots. Anna's interior design skills offers customers expert advice on how to combine products and put looks together.

The launch of the new Home catalogue will be supported by a comprehensive marketing package including point of sale. Online support commences on 31 January with a home page banner on www.argos.co.uk and an email campaign to three million customers, both linking through to a 100 page ‘i-brochure'.

-ENDS-