Argos corporate news

New catalogue brings new ad campaign for Argos

18 January 2006

Today sees the launch of the latest in Argos's new ‘Don’t shop for it. Argos it’ advertising campaign.

The first of the ads break with 5" blipverts tonight, creating a sense of event for the new catalogue launch on Saturday 21 January. A 30" advert follows on Friday 20 January featuring a voiceover provided by Ronnie Corbett and a fantastical, make believe world created by computer animation and theatrical set builds. This tells the story of how Argos's unique way of shopping with 'The Big One' catalogue enables customers to benefit from 'little, little prices'.

The 30" advert is also supported by 10" ads with great value products reinforcing the little, little prices.