Our product markets


Home Retail Group operates in the home and general merchandise market, worth approximately £60 billion in terms of UK retail sales. We are the market leader in this market, with an approximate 10% share.

The overall market can be analysed into various product categories. A summary of these, including where products are sold at Argos, Homebase or both, the Group’s overall share position, and the market size of each product category, is as follows:

Product markets Argos Homebase Group position Market size £(bn)
Home enhancement        
Housewares 1 9.2
Furniture 1 8.1
Home improvement (DIY/fitted kitchens/bathrooms) 2 11.2
Horticulture, garden furniture and outdoor living 2 3.0
Sub total       31.5
         
General merchandise        
Small domestic appliances 1 1.4
Consumer electronics 2 16.4
Large domestic appliances 3 3.6
Toys   1 1.8
Jewellery   1 3.4
Sports and leisure equipment   1 1.4
Sub total       28
         
Total       59.5

Note: All market postions are for calendar year 2008 and by retail sales except for jewellery, which is measured by volume