Our product markets


Home Retail Group operates in the home and general merchandise market, worth approximately £58 billion in terms of UK retail sales. We are the market leader in this market, with an approximate 10% share.

The overall market declined by around 3% in calendar year 2009. The market can be analysed into various product categories. A summary of these, including where products are sold at Argos, Homebase or both, the Group’s overall share position, and the market size of each product category, is as follows:

Product markets Argos Homebase Group position Market size £(bn)
Home enhancement        
Housewares 1 9.0
Furniture 1 7.7
Home improvement (DIY/fitted kitchens/bathrooms) 2 11.1
Horticulture, garden furniture and outdoor living 2 3.5
Sub total       31.3
         
General merchandise        
Small domestic appliances 1 1.3
Consumer electronics 2 15.1
Large domestic appliances 3 3.6
Toys   1 2.3
Jewellery   1 3.6
Sports and leisure equipment   1 1.1
Sub total       27.0
         
Total       58.3

Note: All market positions are for calendar year 2009 and by retail sales except jewellery, which is measured by volume. The market sizes and positions quoted above are taken from reports provided by Verdict, Mintel, NPD Gfk and the EPOS tracked markets. These reports are subject to prior year restatements upon more current data becoming available.