Group growth strategy
The Group has a clear agenda to deliver long-term growth. We will leverage our purchasing scale, retail brands and multi-channel approach to grow market share in key growth categories within the general merchandise market.
Growth through leveraging purchasing scale
- Building upon market-leading positions by enhancing and developing the product range and offering in core areas
- Using shared scale and expertise in sourcing and logistics and joint product ranges to provide value for money and wider choice
Growth through increasing market share in targeted large product markets
- Capitalising upon the strength of our retail brands to identify opportunities in product markets - particularly large, fragmented markets
- Utilising the inherent flexibility of the Argos and Homebase retail formats
- Using shared infrastructure efficiently to make products available to customers quickly and easily
Growth through extending and exploiting multi-channel leadership
- Driving incremental sales growth over and above that achieved through new store openings
- Applying a customer-focused, fully-integrated approach to ensure that whether customers shop with Argos in-store, online or over the phone, they are able to find, order and receive goods seamlessly across the different channels
- Leveraging Group skills, scale and infrastructure to support the Homebase proposition
Growth through expanding the store networks
- Opening approximately 30 Argos stores per year
- Opening approximately 10 Homebase stores per year
