"We aim to help our customers be responsible consumers by giving them relevant information and choices."
First and foremost, our customers judge us on our product range, shopping experience and value proposition. But increasingly they are using additional criteria, such as where and under what conditions a product is made. With ethical issues becoming more important in the minds of customers, it is important that we meet their expectations to develop and retain their trust and loyalty.
During 2007 we conducted extensive research with our customers to understand their environmental concerns. Our customers asked us to:
Our eco-home range is being extended.